Why do we like being fooled by magicians? Why do we like being fooled by some branding or propaganda? It is our nature, you realized that. Now how do you not suffer internally with that fact? How can you turn this knowledge into wisdom? By using it for good

Reality is unfathomably complex. We can use our pre frontal cortex and think everything critically or we can learn patterns that are good enough.

Why is white sinonimous with purity and peace? Why we can have a somewhat coherent consensus on beauty? Why rockstars fabricate ludicrous stories to be seen as bad boys?

Telling an archetypical story impresses and dazzles other people. Again, reality is too complex.

What I have been learning to do, since I struggled with what you are asking a lot. How can I have substance and at the same time tell a compelling story?