Retailers operate on exceptionally thin margins so that they make nothing or next to nothing outside of major consumer holidays. The day after Thanksgiving became a day when most were off work so they’d take advantage of the extra time to go get some Christmas shopping done. Retailers would go from “in the red” to “in the black” from a profit and loss perspective.
Retailers noticed and started offering sales to lure in these shoppers who were spenders.
Door buster sales as loss-leaders became a thing and soon everyone was in on the consumer holiday.
Retailers operate on exceptionally thin margins so that they make nothing or next to nothing outside of major consumer holidays. The day after Thanksgiving became a day when most were off work so they’d take advantage of the extra time to go get some Christmas shopping done. Retailers would go from “in the red” to “in the black” from a profit and loss perspective.
Retailers noticed and started offering sales to lure in these shoppers who were spenders.
Door buster sales as loss-leaders became a thing and soon everyone was in on the consumer holiday.