return2ozma@lemmy.world to memes@lemmy.world · 3 days agoWe always knew they weren't serious about Pride...lemmy.worldimagemessage-square47fedilinkarrow-up10arrow-down10
arrow-up10arrow-down1imageWe always knew they weren't serious about Pride...lemmy.worldreturn2ozma@lemmy.world to memes@lemmy.world · 3 days agomessage-square47fedilink
minus-squareLandedGentry@lemmy.ziplinkfedilinkEnglisharrow-up0·edit-23 days agoThe only company to ever be brave about queer representation was and continues to be Subaru
minus-squareperegrin5@lemm.eelinkfedilinkEnglisharrow-up0·3 days agoWell we are their main demographic so it’s still a good financial decision for them.
minus-squareLandedGentry@lemmy.ziplinkfedilinkEnglisharrow-up0·edit-23 days agoMy understanding is their ads in the 90’s are why that’s the case!
minus-squareSkyezOpen@lemmy.worldlinkfedilinkarrow-up0·3 days agoI think that actually happened naturally, and when they noticed they made the ads to capitalize on it. Saw a writeup about it somewhere but I forget where.
minus-squarefelsiq@lemmy.ziplinkfedilinkarrow-up0·3 days agoCan you elaborate on this? I’m guessing it’s related to the “lesbians drive Subarus” stereotype but I’ve always been curious why that stereotype ever existed
minus-squareBlueMacaw@lemmy.worldlinkfedilinkarrow-up0·3 days agohttps://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
minus-squareKaboom@reddthat.comlinkfedilinkarrow-up0·3 days agoSubaru used to advertise to queer folk in the 90s before it was cool. I wouldn’t bet on them staying that way after 20 or 30 years, but hey, it’s something
minus-squareLandedGentry@lemmy.ziplinkfedilinkEnglisharrow-up0·edit-23 days ago“Lesbaru” depicted a same-sex (f) couple in an ad in the 90’s IIRC like it was just a normal thing. Which it is!
The only company to ever be brave about queer representation was and continues to be Subaru
Well we are their main demographic so it’s still a good financial decision for them.
My understanding is their ads in the 90’s are why that’s the case!
I think that actually happened naturally, and when they noticed they made the ads to capitalize on it.
Saw a writeup about it somewhere but I forget where.
Can you elaborate on this? I’m guessing it’s related to the “lesbians drive Subarus” stereotype but I’ve always been curious why that stereotype ever existed
https://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
Subaru used to advertise to queer folk in the 90s before it was cool.
I wouldn’t bet on them staying that way after 20 or 30 years, but hey, it’s something
“Lesbaru” depicted a same-sex (f) couple in an ad in the 90’s IIRC like it was just a normal thing. Which it is!