OK, I thought this was a study that was actually performed (and just happened to be written by a snarky author) until I got to the part about the effort scores. This is some high quality absurdity.
If I were a lesbian, I would make a shirt out of that sticker.
Contrary to popular belief, we’re all profoundly stupid. Even the smartest among us spend enormous effort in their struggle to comprehend our surroundings.