They probably paid 10 million for that and a 12 year old could have made it.
Soon there will be no color, no originality.
Just a single font to use everything will be homogeneous and consolidated. Minimal, inoffensive and focused grouped to appeal to everyone and also no one.
Movies, music, games, brands.
A design consultant probably sent Jaguar a six-figure bill for this new logo, you know.
oversimplifying logoes and stuff makes me rage, especially this
Just buy an old style one and replace the new one with it if you just have to have a jag
What are they selling now 🙄
Cheap vapes and gucchi knock offs apparently.
That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.
Jaguaren’t
Awh hell nah, no more JAAAAAAAAAAG :(
Skoda have done something similar with their latest offering. No Skoda badge, no radiator grill. Just SKODA in a boring font.
They’re trying to impress investors with ‘serious’ design, not stand out with a unique one
Nothing says “serious” like mixing upper and lower case letters yet keeping them all the same height, so it looks like a third grader wrote it
The font is ugly.
I read this as joguar when I first scrolled by.
I hate these new logos these corporations make, the old jaguar logo looked like power the new one looks like some weird startup.
>New logo is soulless slop
Every single company
the secret is that all logos are soulless slop. you just become attached to the old ones due to familiarity. when that familiarity is removed, you see it for what it really is.
Some have more visual distinctiveness than this new minimalist shit
Makes it easier to forget them and not being able to keep them apart. That’s really great for us. Less ads in our brains.
![You know what, fuck you [un-Jags uar icon]](https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png){kind=link}